Miri Ziv is a Medical Sociologist and serves as a consultant for the Israeli medical authorities, providing guidance on issues relating to cancer control. One of her main areas of expertise and interest lies in the area of breast cancer advocacy. Miri is active both locally and abroad. She works towards initiating and implementing national projects, especially in the area of cancer control, for example, she initiated steps that led to the implementation of the National Mammography Screening Program in Israel, Skin Cancer Awareness Month, as well as multiple programs to raise awareness and promote early detection and methods of prevention and new means for rehabilitation. Miri earned a M.A. degree in Medical Sociology with distinction at the Tel-Aviv University, and completed the study requirements for the PhD. Additionally, she taught Medical Sociology at Tel Aviv University for about a decade. She is a graduate of the Lead Project of the NBCC and of the 92nd St. Y Ford Fellowship Program in New York – Developing Community Leaders. Locally, she is a member of: The Israel National Health Committee (appointed by the Minister of Health), the Israel National Council of Oncology, the National Council for Women’s Health, the National Council of Health Promotion (all appointed by the Director General of the Ministry of Health), and an Executive Board Member of Israel Health Consumers Coalition. Internationally, Miri has been serving since 1995 as a National Representative of the European Breast Cancer Coalition – Europa Donna (E.D.) (served as a member of the Executive Board from 1995-2000). From 1992-2002 she served at the Executive Board of the European Cancer League (ECL). In July 2006 she was selected to serve on the Executive Board of the Union for International Cancer Control – UICC. In August 2008 she was selected for an additional maximum term. The Israeli Association of Public Relations recently awarded Miri as “Best CEO in Israel” for her innovative and creative activities alongside her profound management skills, as well as the Nurit Kadatzaki-Roz Award from the University of Tel Aviv, Department of Biological Cancer Researcher, for continuing efforts in the fight against cancer. A gold medal of appreciation was awarded to Miri Ziv by the Israeli Society For Clinical Oncology & Radiation Therapy (ISCORT) for “her outstanding contribution to the Society’s activities”. The medal of appreciation was awarded at the annual conference of the Society held in January 2011, marking a decade of ISCORT annual conferences. Miri was elected as Global Cancer Ambassador by the American Cancer Society to participate in activity at UN headquarters in New York and was invited to participate in the Israeli delegation to the historic UN General Assembly High-Level meeting on NCDs in September 2011. Long before her experience of personal tragedy some 21 years ago, when she lost her son to cancer, as well as her brother 12 years ago, Miri acted with resolve and passion to initiate and implement plans for the prevention and early detection of cancer on the national level. Needless to say, her determination grew even stronger.